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The Power of Freudian Psychology in your Business Marketing

 If you drink coca-cola, smoke or buy things you don’t need because of mass advertising campaigns using subliminal psychological techniques for influence, persuasion and manipulation based on stimulating our basic instincts, then you are under the influence consciously or unconsciously of Freudian psychology. 

Edward Bernays, the nephew of Sigmund Freud, also pioneered the PR industry’s use of psychology and other social sciences to design its public persuasion campaigns. "If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it," Bernays argued. He called this scientific technique of opinion molding the "engineering of consent." One of Bernays’s favorite techniques for manipulating public opinion was the indirect use of "third party authorities" to plead for his clients’ causes. "If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway," he said. In order to promote sales of bacon, for example, he conducted a survey of physicians and reported their recommendation that people eat hearty breakfasts. He sent the results of the survey to 5,000 physicians, along with publicity touting bacon and eggs as a hearty breakfast. …….”

So do you use third party testimonials in your business marketing? And do you try to stimulate the basic instincts of your clients? What is your understanding of what these basic instincts are? 

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